Many people grow up with a bucket of Hot Wheels cars somewhere in the house. The funny thing is that plenty of those same ...
It was a pretty thorough search: Mattel, maker of Hot Wheels diecast cars and the tracks they race on, scanned the globe in search of its next Legends Tour winner. Celebrating car builders worldwide, ...
When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...
Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...
Convenience store chain 7-Eleven is collaborating with El Segundo toymaker Mattel on a Hot Wheels racing car. The promotion will include a takeover this weekend at one of the chain’s Riverside ...