Times are tough. But those companies that connect creatively with new and existing customers will emerge stronger. This supplement explores some future trends in customer relationship management and ...

A large corporation structured to reward efficiency and scalability, however, may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its ...

At the 2024 B2B Marketing Exchange East, Sophia Agustina, CEO & Co-Founder of Gain Relationship, and Margaret Safford, President of Gain Relationship, will host a customer-centricity workshop based on ...

Experiential branding has always been connecting with customers on a deeper level to foster brand loyalty. Brands are now leveraging AI to craft a unique identity that resonates with consumers and ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Data is a powerful business tool that, when used correctly, can be marketers’ biggest asset. As big data becomes an increasingly important part of successful marketing, many businesses find themselves ...

Technology has continually made music more portable and ubiquitous. I can still remember the day when Sony announced the arrival of the Walkman. It was epic. Now I could take my cassettes anywhere I ...

This was certainly unexpected: When Alex Betancur, general manager of Publisher’s Clearing House (PCH) Online Network, looked at the sweepstakes giant’s Web site logs in late 2008, he was surprised by ...

AI’s role in hyperpersonalizing customer experiences is reshaping the landscape of experiential branding. Emerging technologies like AI and AR are creating immersive, interactive narratives that ...