In an era of short attention spans, call screening, and email that automatically filters to the spam file, salespeople have only seconds to capture a prospect’s attention. The way they attempt to ...

To say that the average consumer is inundated by constant noise is an understatement. Businesses are trying to grab people's attention via television, radio, billboards, subway signs, social media ads ...

Recently, I met with the partners and associates of Aull & Monroe Investment Management Corp., a boutique advisory firm in Mobile, Ala., about marketing to their next generation of clients. Baby ...