Using Amazon’s Alexa+ with real-world tasks, from event flyers to school emails, shows both promise and shortcomings.

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Todd Bishop on Mar 5, 2024 at 2:00 am March 5, 2024 at 10:04 ...

Earlier this year, Amazon announced Alexa+. It's not a streaming service—Amazon already has Prime Video for that—but the company's attempt to infuse new AI capabilities into its existing Alexa voice ...

After introducing its AI shopping assistant Rufus in the Amazon Shopping app earlier this year, Amazon is now rolling the feature out to all customers in the US. As the company explained in February, ...

Alexa has evolved far beyond its origins as a simple voice assistant for setting reminders and playing music. After 11 years, ...

Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...