Marketing and PR have changed in amazing ways in the past few years. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility ...

Microsoft PowerPoint is a program that lets you create presentations and slide decks. PowerPoint is part of Microsoft 365's suite of productivity applications. Learn how to create a new presentation, ...

Is the social media boom over? 1 Maybe. Evidence suggests that while people are still on social media, they are using it less. It’s not too surprising, given that we no longer need social media as a ...

Traditionally, customer service was confined to phone calls and emails. However, the advent of social media has shifted this paradigm. Platforms like Facebook and Instagram now serve as touchpoints ...

There are always a handful of advisors who shine as media darlings, their voices resonating on TV, in print and on social media. Yet many practitioners put strategic media relations way down on their ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

Alongside the rise of political violence and tense social discourse, many observers point to the rise of misinformation and ...