Small Business Guide to Using Google Analytics Google Analytics can be instrumental in boosting your business and informing your marketing strategy. Here's how to use it effectively.

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

If Analytics is not working, it often means the tag or verification process failed. Google offers several ways of inserting the analytics tag to verify the website and set up analytics tracking.

Google Analytics can do so much for a business that every business owner should make a point of at least looking at it.

A step-by-step guide for configuring form submission data to track conversions in Google Analytics using Gravity Forms in WordPress as an example.

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...

This post will be limited to the Events report. For advice setting up Event Tracking, and some ideas of how to use it check out this Event Tracking blog post. One handy tip when setting up Event ...