Two millennial-focused tech-dependent brands -- Hum by Colgate, a smart electric toothbrush, and Obé Fitness, a digital workout platform -- have teamed up on app content. Starting June 11, Obé will ...

Parent brand Colgate-Palmolive is incentivizing consumers to purchase a Hum smart toothbrush by offering a 30-day trial of Obé's content for live and on-demand fitness classes. Virtual fitness apps ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

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When’s the last time you got excited about brushing your teeth? That’s what we thought. Unlike any device of its kind, hum’s sensors detect which areas of your mouth need a little extra TLC, and ...