Americans have been pronouncing the name of the Swedish furniture store Ikea all wrong, "Today" found out. Instead of emphasizing the the first letter and saying "eye-kee-ah," the way the word was ...

A website solves the mystery of frequently unpronounceable Ikea products. Created by a small group of friends, only two of which are actually Swedish, the new site– Ikea In Swedish–offers a host of ...

If you're looking for a unique way to keep your children entertained during quarantine, IKEA has a fix for that. Yes, IKEA! And no, the furniture brand isn't debuting a virtual babysitting service or ...

While many of the same brands exist in different countries, the pronunciation of them are all somewhat different. To demonstrate how differently a word can be pronounced, six different people from ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 hours 29 min ago 5 hours 30 min ago By Jeanine Poggi - 6 hours 1 min ago By Matthew Hogg - 6 hours 13 min ago By ...

Ikea is not just fyndig with ya — there’s a specific method behind the Swedish furniture chain’s hard-to-pronounce names. Nomenclature for the flat-packed items that you assemble at home originates ...

When we think of IKEA, we think of Billy bookcases, the store's maze-like layout and meatballs galore. What we don't think of is the proper pronunciation of the store's name. After all, how hard could ...

For years, flat-pack fans across the UK have been proudly talking about their latest IKEA purchases whether it's a Billy bookcase or a Malm chest of drawers. But it turns out we've all been getting it ...

IKEA's Swedish meatballs are tasty and great fuel for those long days of following arrows and picking out furniture that you're forced to assemble yourself using just a metal letter “L” and cartoon ...

Ikea sources its product names from Swedish dictionaries, atlases, and birth announcements. Product designers and developers name merchandise after people they know. The famous "Billy" bookcase, for ...

Americans have been pronouncing the name of the Swedish furniture store Ikea all wrong, "Today" found out. Instead of emphasizing the the first letter and saying "eye-kee-ah," the way the word was ...