The news that ITV intends to show adverts during breaks in play before scrums shows the disdain in which the set-piece is ...

ITV to screen ads before scrums during Six Nations games - Samsung and Virgin Atlantic will be the first brands to trial the ...

ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format ...

The Six Nations gets underway on Thursday night and in a TV first, advertisements will be shown during games on ITV in what ...

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being set.