Digital Turbine’s APPS App Growth Platform (AGP) business runs a programmatic marketplace where demand-side platforms (DSPs) ...

Content Ignite ®, a monetisation and ad management platform for publishers, today (27th November, 2025) announced the launch ...

Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances ...

Industry watchers have also pointed to OpenAI’s recent advertising-focused engineering job postings as further signs of a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

They will appear in only one part of the Meta-owned messaging service, it said. The move is potentially lucrative, while raising questions about user privacy. By Eli Tan and Mike Isaac Reporting from ...

In-app advertising specialist Burstly has launched its SDK for iPad - the firm claiming it is looking to fill the current gap in ad monetisation partners on the platform. Previously called AppAds, the ...

The state of in-app fraud looks pretty grim for marketers. Companies are forecast to spend $77 billion on mobile in-app advertising this year, and about $26.5 billion will be lost to mobile in-app ...

Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...