E-commerce offers convenience and scale, while in-store shopping provides sensory experiences and personal service; many businesses thrive using both.

Technological breakthroughs have made modern shopping as easy as tapping on a device from the comfort of your home. Even with these conveniences for consumers, brick-and-mortar stores are still ...

From the skateboard ramp that dominates the Vans store in London’s West End to Glossier’s selfie room in its eye-catching SoHo, New York City flagship store, there's a growing trend in retail: stores ...