Those who use mobile technology to market to consumers have a responsibility to do so in a mutually beneficial way. Here are six best practices for using in-store beacons in your retail store. 1.

Oh great, another screen I need to market on, said no brand manager ever. And yet 2023 may be remembered by C-suite marketing teams everywhere as the year when the not-very-exciting category of ...

OptiSigns works seamlessly with any Smart TV, Amazon Fire TV or Google Android TV devices and displays promotional content, photos, slideshows, even videos and animations. The App makes uploading, ...

SAN ANTONIO, TX, June 22, 2023 — Vericast, in collaboration with Intel, has designed, deployed and tested a new programmatically enabled digital in-store retail media network powered by Vericast’s ...

Silmäasema, an eye care specialist in Finland selected Philips’ digital signage displays, together with its Wave Controller cloud platform to transform the customer experience in 40 of its stores.

TC Transcontinental is making a pair of acquisitions that expand the company's work with in-store marketing, including the production of signs and displays. The Montreal-based company, known for its ...

SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics (NYSE: QUAD), a global marketing experience company, announced the LAMà Band, an innovative and sustainable solution for packaging the company’s ...

Bacompt, a leader in shelf-edge marketing programs for supermarkets, drug stores, and other retail chains, has just completed the first-store implementation of rebranded shelf tags and ...

When the Campbell Soup Co. introduced its new Prego Pasta Bake sauce, it opted to test an in-store media vehicle that would not only grab consumers' attention, but also help explain how the product ...

CEO, National Retail Solutions (NRS). POS, NRS Digital Media, NRS Pay, NRS Funding, NRS Purple, and NRS Petro: Helping retailers succeed. First impressions count, and in-store branding can play a ...

The battle for retail media dollars is heating up. More than $10 billion in incremental ad spend is expected to flow into U.S. retail media in 2025, with retailers and brands alike scrambling for a ...