Record executive and music producer Irving "Irv Gotti" Lorenzo died at age 54, according to multiple news outlets, including The Hollywood Reporter and TMZ. The cause of his death is not yet confirmed.

Irv Gotti, the boisterous, smiley music mogul who founded Murder Inc. Records and was behind major hip-hop and R&B artists, has died. He was 54. Def Jam Recordings, which was the

Before launching Murder Inc. in New York City in 1998, Gotti worked as an A&R at Def Jam, where he helped bring DMX, Jay-Z and Ja Rule to the label. Under the moniker DJ Irv, he produced the song “Can I Live” from Jay-Z’s 1996 debut, Reasonable Doubt.