To meet these business challenges, we have set some critical success factors for IT at Reed Elsevier, which our projects must contribute to. These are the development of demonstrably superior external ...

Most performance programs are built around measurable actions: clicks, conversions, cost per acquisition, return on ad spend.

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Soroosh Khodami discusses why we aren't ready ...