It includes JCPenney’s back-to-school television spot and lets teens opt-in to receive weekly texts on the latest looks, view styles and even upload their own look, which can be voted on and ...

JCPenney, the shopping destination for America’s working families, has unveiled a new tool that expands its support for ...

JCPenney will build a database of names to continue to engage with beyond the back-to-school season. The site is also optimized for smartphones such as BlackBerry and iPhone devices. According to a ...