In fact, it isn't really JCPenney at all. The studios belong to Lifetouch and its parent company Shutterfly Inc. and they're using the awkward photo trend to grow their Gen Z customer base.

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and accessories for petite women ...

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

JCPenney showed a profit in its fiscal 2023, but by the third quarter of 2024, it had slipped back into the red. Now new life ...

JCPenney has weathered a bankruptcy ... It takes a lot of investment to stay current with the right technology trends — and with the right capabilities in data and analytics and marketing ...