In fact, it isn't really JCPenney at all. The studios belong to Lifetouch and its parent company Shutterfly Inc. and they're using the awkward photo trend to grow their Gen Z customer base.

Ally Brooke announces her body inclusive Bold Elements x Ally Brooke collection with JCPenney, which includes apparel and ...

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature.

The 650-location department store chain has joined forces with the company behind names such as Eddie Bauer and Aéropostale ...

The collaboration brings a spunky take on fashion, with an emphasis on petites, to the family-oriented department store.

But like many businesses, JCPenney was hit hard by changing shopping trends and, then, by the pandemic. It filed for bankruptcy protection in 2020 and vacated its enclave on Legacy Drive. Its new ...

D-FW Retail News The latest on retail openings, closings and trends in D-FW. Before the merger that created Catalyst Brands, JCPenney was owned by Simon, Brookfield and Authentic. SPARC is a ...