Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Women often complain about their bras – poor fit, underwire ...

Jockey says it has "reinvented" the bra with a new volumetric fit system. June 4, 2013 — -- Apparel retailer Jockey says it has reinvented the bra with a patented "volumetric fit system" that ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

In the name of women who don't fit traditional yet frustratingly restrictive bra sizes, Jockey has boldly created a more inclusive "volumetric" system — a noble effort that doesn't seem likely to lift ...

It's the most consistently satisfying moment of my day. It happens in the evening, usually as soon as I walk through my front door. My fingers reach behind my back, and I unclasp the tiny wire hook ...

Think you know your bra size? Jockey says you're wrong. The intimates brand's research shows that 85 percent of women are wearing bras that don’t fit them properly, even after being sized by an expert ...

"Does this... look right?" I asked, cupping one of 10 flexible, vaguely boob-shaped plastic bowls against one naked breast, while the other dangled there. "Whichever ...