Aldi's beloved Kevin the Carrot is making his return to stores this Christmas, with an all-new collection of plush toys and ...

Kevin the Carrot became an iconic holiday hero after ... The competition will run from Friday, Decemebr 13, to Friday, ...

This paper tells the story of how, with the help of a humble carrot and his family, Aldi developed a creative communications strategy that made them the fastest growing supermarket chain in the UK at ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...