BTS’s Map of the Soul series incorporates Carl Jung’s psychology surrounding personality archetypes. According to Jung, the Shadow is the animal side of a person’s personality, and it contains both ...

On April 9, at approximately 8:41 am Korean Standard Time, BTS’ ON Kinetic Manifesto Film surpassed 600 million views on YouTube as the 13th music video by the group to do so. The K-pop boy group ...

BTS has hit the 300 million mark once again! On December 12 at approximately 3:51 p.m. KST, BTS’s “ON” Kinetic Manifesto Film : Come Prima surpassed 300 million views on YouTube, making it their 14th ...

‘ON’ now joins an illustrious lineup of BTS music videos that have crossed the 600 million view mark, including hits like ‘DNA’, ‘Fire’, ‘Fake Love’, ‘MIC Drop (Steve Aoki Remix)’, ‘IDOL’, ‘Dope’, ...

Following BTS' Kinetic Manifesto film released alongside their album Map of the Soul: 7 on Feb. 21, BTS just dropped their second "ON" music video. While the first focused on the group's impressive ...