From lingerie makeup to lavender glaze, these are the makeup looks you need to know straight from the streets of Seoul.

Read the original article on Purewow. If you’ve ever stepped into a Sephora, Ulta or even your local CVS, you have likely come across K-Beauty products. Known for their sensorial textures, fun ...

Pink, red or even magenta-purple blush on the cheeks has become the key element in many South Korean women’s makeup routines. By Haemin Kwak Reporting from Seoul Ruddy cheeks defined the otherwise ...

South Korean cult makeup brand Hince has entered the Indian market through Reliance Retail's beauty platform Tira. The brand ...

The best customers of Skin Garden in 2015 are women in their 20s - 30s who have a high level of interest in skin care Animal mask pack ranked No. 1 in purchase rate reflecting the needs of female ...

With the rise in popularity of K-pop, Korean dramas and skincare, Korean makeup has also been attracting the interest of ...