"What I found marvelous was that Ilon's iconic tagline ‘Because You're Worth It' was not simply a clever advertis ...

EXCLUSIVE: In the history of advertising, few if any taglines have rivaled the impact and enduring power of this one: ...

L’Oréal Paris, along with four other brands, joined the largest multi-brand ad stunt in Oscars history to showcase the power of stunt performers—and a great makeup setting spray.

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Blake Lively is facing backlash for allegedly claiming she's part Cherokee for a L'Oréal Paris campaign, sparking accusations ...

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

New Delhi: L'Oréal Paris has launched a new digital campaign featuring the Bollywood couple Aditi Rao Hydari and Siddharth. The couple has previously done another campaign for the brand.

Samsung, L’Oréal and Carnival were among the brands featured in ads created by Disney Advertising, Kimmelot and Maximum ...

2024 in New York City A remarkable array of stars have taken part in L’Oréal Paris ads, voicing those famous lines “Because I’m Worth It,” including Eva Longoria, Helen Mirren ...