If you click on links we provide, we may receive compensation. Plus, more editor-tested root concealers for as little as $7 Jeaneen Russell is a shopping writer for PEOPLE with over five years of ...

Gen Z has a new shopping habit, and Cetaphil is recalibrating its online strategy to reach these consumers. Eva Longoria impressed everyone when she touched up her own roots at home in the pandemic in ...

If you dye your hair, you know how difficult — and expensive — the upkeep can be. Sure, you can spend time running to the salon every few weeks to keep your color looking as fresh as the day you were ...

"Because We're Worth It." You'd be hard-pressed to find someone who isn't familiar with L'Oréal Paris's iconic tagline, which has evolved from "Because I'm Worth It" to "You're Worth It" to its most ...