LEGO is set to transform the brick world with its new SMART innovations featuring the SMART Brick and SMART Play experiences that the company introduced at the CES 2026 stage. The first LEGO SMART ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9. LEGO is bringing its bricks to life. The company unveiled ...

The LEGO brand is largely known for its brick-built constructs, family-friendly movies, and incredible sets, but fans are also very aware of the company's vast video game collection. Over the years, ...

Add Yahoo as a preferred source to see more of our stories on Google. In a first for the Sphere in Las Vegas, the venue’s outer shell (it’s called the Exosphere) will debut an interactive game ...

Lego Voyagers is a new co-op puzzle game developed by Light Brick Studios and published by Annapurna Interactive. Annapurna provided this description: From the makers of LEGO Builder’s Journey comes a ...

LAS VEGAS -- The Force is strong in Las Vegas! This week at Sphere, Sphere Studios, in collaboration with LEGO, Disney and Lucasfilm, debuted a first-of-its-kind LEGO "Star Wars"-themed live ...

Lego Makes Pokemon Interactive With Smart Bricks. I Got to Play Trainer ...

It is time for some Princess Power as LEGO has unveiled its newest Interactive Super Mario Bros. set featuring Princess Peach! Return to the Mushroom Kingdom and save the day with this delightful 208 ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

On Saturday, March 29th, 2005, the gaming landscape was forever changed with the release of Traveller's Tales, Giant Interactive Entertainment, and LucasArts’ LEGO Star Wars: The Video Game. The first ...

While the Lego Group has dipped its toes into tech waters before, the company hasn’t strayed far from its analog roots. But on Monday, the 94-year-old company unveiled a new product line that embraces ...