At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

Living up to LEGO's name and reputation, the company has launched the next iteration of its blocks during CES 2026 -- LEGO ...

LEGO has your weekend plans covered with loads of family-friendly activities. Here's all the fun activities your family can ...

LEGO launch new children’s fiction series, blending familiar characters, interactive stories, and collectible minifigures for ...

LEGOLAND is launching a new festival in May celebrating play, creativity, and imagination. The festival will feature five interactive zones, 49 new LEGO models, and a "Play Pact" initiative. The ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...