LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

Brick-building and monster-catching are about to converge, and parents' wallets aren't ready. The Lego Group and The Pokémon Company said on Tuesday that their collaboration will bear (plastic) fruit ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Yes, that is Pikachu’s tail coming together out of LEGO bricks and sending sparks into the air, and we’re obsessed. We don’t know too much about what the partnership between LEGO and Pokémon will ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

You’re going to have to attach them all. The Pokémon Company and The Lego Company have revealed they will finally be collaborating on toys. After sharing a teaser trailer on social media, The Pokémon ...

This new partnership will bring the world of Pokémon to life in entirely new ways, allowing fans to build beloved Pokémon in Lego brick form. The Lego Group and The Pokémon Company International ...

Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...