Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group launched its new interactive SMART Play technology.

LEGO Smart Play with Electronic Smart Bricks and Minifigures! Star Wars Throne Room Duel and A-Wing, and Mos Eisley Cantina Build Review. Dan at Squirrel Stampede is Curious about how to work the new ...

Lego’s audience has notably shifted in the last two decades, from primarily young kids with creative imaginations to older adult collectors who are more likely to leave their Lego creations on shelves ...

Gear-obsessed editors choose every product we review. We may earn commission if you buy from a link. Why Trust Us? The Lego Millennium Falcon just received a major upgrade. The latest iteration ...

There comes a time in everyone’s life when you no longer play with LEGO, but build with LEGO. It’s something you may not ...

How does Smart Play work? What are the new sets like? And is adding tech to Lego even a good idea?

In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...

LEGO's Smart Brick technology used in Star Wars sets may not be a favorite among some fans, but they're not who it's really meant for.

The Lego Group on Jan. 7 recreated an iconic moment from “Star Wars,” transforming Sphere in Las Vegas into the Death Star and letting fans relive the film’s climax via an interactive experience. The ...