Advanced Creative, Targeting, and the Home Screen Are Driving What Viewers Remember on Connected TV

As Connected TV continues to redefine how people discover content and brands, LG Ad Solutions commissioned a study conducted ...
Hosted on MSN

Taboola partners with LG to bring TV performance ads to open web

Taboola, the publicly traded ad tech company, is partnering with LG's advertising division to bring performance advertising from LG's TV ecosystem to the open web. Why it matters: It's the first time ...
exchangewire.com

LG Ad Solutions Positions Home Screen as CTV’s Fastest-Growing Opportunity for Brand Attention

LG Ad Solutions, a global leader in advanced connected TV (CTV) advertising, today (18th November, 2025) released new findings illustrating how the Smart TV Home Screen has become the new "first ...
Morningstar

New LG Ad Solutions Advertiser Study Finds Data and Advanced Creative are Driving The Shift to CTV-First Advertising

70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global ...
Advanced Television

LG Ad Solutions partners with Databricks

LG Ad Solutions, a specialist in advanced advertising for Connected TV (CTV), has announced a strategic partnership with Databricks, the Data and AI company, to deliver LG Ad Solutions’ Automated ...
Hosted on MSN

LG Ad Solutions launches AI-powered platform Agentiv

LG Ad Solutions has launched Agentiv, a new artificial intelligence platform designed to enhance the company’s connected TV (CTV) advertising technology and streamline collaboration with brand ...