“Looksmaxxing” is to males as “beauty standards” have long been to females in particular: moving targets that communicate “not enoughness” and invite appearance-focused competition. As an eating ...

Plastic surgeons and dermatologists are warning about a trend known as “looksmaxxing.” Its participants, mostly young men in their teens and 20s, are increasingly using extreme and unsafe methods to ...

Looksmaxxing is an online trend that describes self-enhancement practices typically followed by young men. It involves a person changing their physical appearance to fit certain beauty standards.

A new trend taking over TikTok is targeting vulnerable young men. The "looksmaxxing" phenomenon—to maximize one's looks—is aimed at young men and boys who want to change their appearance to become ...

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Chiselled jaws, pouty lips, hunter eyes: everything is up for grabs in the quest to increase ‘sexual market value’. But how did this extreme cosmetic craze become mainstream? For James, it started ...

Ariel Messman-Rucker is an Oakland-born journalist who now calls the Pacific Northwest her home. When she’s not writing about politics and queer pop culture, she can be found reading, hiking, or ...

Scrolling down the feed of the average adolescent boy might reveal a lot about their interests, from video games and sports content to something perhaps less familiar to parents: looksmaxxing — a ...

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