Customer relationship management (CRM) software company, Salesforce, has partnered with layer 2 blockchain platform Polygon for an NFT-based loyalty program, said Ryan Wyatt, president at Polygon Labs ...

Merkle, dentsu's customer experience transformation consultancy, has partnered with Airship and Salesforce Marketing Cloud, creating a solution for more connected customer loyalty experiences in ...

LONDON--(BUSINESS WIRE)--Once primarily the domain of small and midmarket companies, Salesforce marketing automation tools have become a top priority for larger U.K. enterprises intent on cultivating ...

Salesforce‘s annual Connected Shoppers Report showed that as 2025 chugs on, retailers have their eye on continuous progress with artificial intelligence initiatives. That technology will likely change ...