The Magic are turning back the clock as they enter a new era of brand identity. Orlando unveiled a new logo, three new uniforms and a fresh court during a special event inside Kia Center on Tuesday.

June 3 (UPI) --Orlando Magic players will wear three new uniforms and play on a new court as part of a franchise rebranding, which also includes new logos, the franchise announced Tuesday. "Don't call ...

ORLANDO – Each defining era of Orlando Magic basketball has had its own unique look. Magic Hall of Famers Shaquille O’Neal and Penny Hardaway donned the original stars and pinstripes as the team made ...

ORLANDO, Fla. — The beloved Orlando Magic star and the classic pinstripes are making an iconic comeback as the team reveals its exciting new logo and three new jerseys. The Orlando Magic announced the ...

Based on fan feedback, the new logo was a collaboration and really a labor of love keeping in mind the affinity our fans have for our brand identity.” — Magic EVP of Marketing/Social Responsibility ...

Ahead of the team’s 35th season, the Orlando Magic on Thursday unveiled their new logo for the 2023-24 season. The logo, which has a classic design, has a trail of the Magic’s stars streaming down the ...

ORLANDO, Fla. – Out with the old and in with the “old school.” The Orlando Magic unveiled their new logo on the Kia Center court today in front of over one hundred fans. Recommended Videos Soon after, ...

The Orlando Magic unveiled a new logo and uniforms with the tagline, “a new generation of Magic Basketball.” The look is meant to be a nod to the past and the most memorable era of the franchise’s ...

When the Magic ended their season after a second straight first-round exit and with a 41-41 regular-season record as the No. 7 seed in the East, there was a sense of disappointment in the locker room ...

The Orlando Magic are leaning on their history with the latest set of announcements the franchise made on Tuesday. Magic fans have been pushing the team to bring back the franchise’s iconic throwback ...