A good puffer coat is like a good piece of armor: reliable, resilient, resistant to sudden shocks and attacks (of rain, snow, ...

Max Mara’s creative director Ian Griffiths still marvels at the success of the Teddy Coat, which marked its 10th anniversary in 2023. “Who would have guessed that the old coat I found by chance in a ...

Long before fashion brands were creating unisex lines as commonplace and Harry Styles was wearing a Gucci gown on the cover of Vogue, Max Mara was challenging the parameters of gendered design. While ...

Laura Lusuardi’s message for the Max Mara Atelier 2025 collection was crystal clear. During a preview, on the fashion director’s mood board stood images of Jacqueline Kennedy, her eccentric cousin ...