Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

While marketing strategies are generally included in a business plan, it tends to be more of a financially-oriented document, so it makes sense to invest in the development of a separate ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...