Focus group Qualitative information provided in the form of opinions, feelings and attitudes Can be difficult to analyse qualitative information Topics can be explored in some depth Expensive Hall ...

Whether your industry is market research, healthcare, finance or another data-intensive field, these principles can help ...

In today’s fast-paced business environment, making data-driven decisions is more critical than ever. Companies traditionally ...

Understanding your ideal customers requires continuous research, segmentation, behavior analysis, and relationship-building.

Companies that rely on data-centric methodologies to formulate plans are better off than the ones that operate on mere ...

Stonehill Intelligence & Marketing Limited, a leading research and marketing intelligence firm, has announced its continued commitment to delivering top-tier research and data-driven insights across ...

Market reports are industry specific. They may give specific information about an industry as a whole. An example of information that could be found in a market report would be ‘46 per cent of ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

As the job title implies, those who plan to work in this field should also study marketing and research methods. Courses on consumer behavior and communications can also be helpful in this position.

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...