But the Chinese social network has also radically changed access and marketing in the music industry, so this sector is preparing for an uncertain future with the imminent ban of the popular app ...

Drexel’s faculty of music industry professionals teach the summer program and draw course work from the undergraduate curriculum that addresses music recording, production, marketing, management, ...

Jessica Ogunjemilusi, Director of Marketing at Santa Anna Records A nursing graduate from SUNY Albany, Jess pivoted to a formidable career in the music industry, underscoring the unique blend of ...

it would be bad news for the music industry, including the live events business – which has increasingly relied on TikTok as a marketing engine in recent years. A decision by the court could be ...

If you’re a technology enthusiast like me, walking into the National Association of Music Merchants (NAMM) trade show feels a ...

Olivia Rodrigo became a breakout star on TikTok in 2021 when fans became obsessed with her debut track "Drivers License." © 2024 Fortune Media IP Limited. All Rights ...

Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.) ...

later combining forces to utilize the strategies they applied as fans to music and product marketing. At first, Rudensky says, “TikTok was all about the dance challenges, the lip-synching videos ...

you will focus on a variety of industry sectors. These include management, marketing, entrepreneurship, publishing and licensing, record and concert promotion, new media, music products, and arts ...

Loyola's Bachelor of Arts in Music Industry Studies is the perfect degree for you. This innovative degree offers students a solid foundation in intellectual property issues, management, marketing, ...