The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...
Experts from Google and Merkle share why analytics will become a strategic priority for UK marketers in 2025, with a look at ...
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Bizcommunity on MSNThe new digital dilemma: Proving marketing’s value in a profit-driven worldThe role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...
A new study from Google warns that sometimes marketing and finance executives have very different strategic priorities ...
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
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