FTAdviser11d
‘Many finance marketing campaigns lack humanity’
The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...
The difference between advertisers who win & those who don’t is great measurement
Experts from Google and Merkle share why analytics will become a strategic priority for UK marketers in 2025, with a look at ...
Bizcommunity on MSN3d
The new digital dilemma: Proving marketing’s value in a profit-driven world
The role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...
CMOs vs. CFOs: How to improve the relationship between marketing and finance according to Google
A new study from Google warns that sometimes marketing and finance executives have very different strategic priorities ...
Three Keys To Designing An Impactful Marketing Campaign
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...