The best form of marketing is a personalised strategy that enhances the client experience, according to Megan Pope, marketing ...
Bizcommunity on MSN3d
The new digital dilemma: Proving marketing’s value in a profit-driven worldThe role of marketing has undergone a profound transformation in recent years. Once viewed as a cost centre, marketing must ...
Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one ...
A new study from Google warns that sometimes marketing and finance executives have very different strategic priorities ...
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