Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

A household name in the coffee industry that many have grown up with is changing its name– at least temporarily. Maxwell House, the coffee brand that sits in many Americans' pantries, is rebranding ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For over 130 years, Maxwell House coffee has been an approachable, consistently balanced household staple that is “good to the last drop”. As one of last year’s ...

In a post-Starbucks world, when 40 percent of the coffee consumed in the United States is classified as gourmet by the National Coffee Association, it's easy to forget about supermarket stalwarts ...

Changes are brewing — and they could be a sign of a decline in living standards. Maxwell House recently announced it will be changing its name for the first time in 133 years, rebranding to “Maxwell ...

An American coffee giant is downsizing — but only in name. Maxwell House recently announced it is changing its name for the first time in its 133-year history to “Maxwell Apartment.” Why? Well, with ...