Digital influence will impact 63% of total consumer durables sold in India by 2023. Digitally influenced consumers are going to go up to 55% from 29%. Imagine your brand taking advantage of this trend ...

Zee5 Global had recently announced its association with the LuLu Group for their India Utsav celebrations to mark the 75th Indian Independence Day. The announcement was made during an on-ground press ...

ZEE5 is making a bold bet on its multilingual roots as the Indian streaming giant undergoes a major brand refresh and strategic pivot designed to capture the next wave of digital entertainment ...

Zee5, among the largest OTT (over-the-top) platforms promoted by the Zee Group is on course to cross the 100-million-active user-mark before March and to meet the breakeven target within five years of ...

ZEE5 has been one OTT platform dishing out more than just entertainment through a range of movies, web series, direct-to-digital releases in Hindi, Telugu, Tamil, Kannada, Malayalam, Marathi, Bengali, ...