Move over, Rihanna. Roblox will allow creators to sell merch in the game There’s a new way for users to buy digital items, too.

Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Fashion brands with their own thriving Web3 communities are now deepening their presence in the world of gaming. Latest into the zone is adidas.

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!