Sales promotion for companies is all about the ways the company markets the product or service it is touting in order to make money. It's often tied to new product launches, explains Inc. magazine.

A sales promotion is a short-term marketing strategy designed to stimulate interest in a product or service. Small-business owners can make use of sale promotion techniques for purposes such as ...

Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, ...