I say this every time that the Mister rings his bells: Mrs. Softee is lonely during the torrid nights of a New York summer, wondering for whom her man plays his song. Mister Softee is no damn good, ...

Mister Softee is officially scooping into Center Moriches. The iconic ice cream brand is swinging the doors open at 812 Montauk Highway — taking over the former Ultimate Ice Cream & Ice, a longtime ...

LIVERMORE, Calif. -- It's a hot day in Livermore, California. Children and their families are lined up in cars waiting to enjoy their free Mister Softee ice cream cone. A nearby lawn adorns a sign ...