Behavioral intentions in consumer decision-making represent the self-reported likelihood that an individual will engage in a particular purchasing action. Rooted in social and cognitive psychology, ...

Manufacturers have traditionally relied on sales figures to understand where they stand with consumers, but by the time those ...

Consumer behaviour and health decision-making encompass the interplay of cognitive, emotional and social factors that drive individuals’ choices regarding diet, exercise, preventive measures and ...

Historically, emotions have been viewed as irrational, unstable or primitive—hardly the stuff of sound decision-making. Enlightenment thinkers like Descartes and Kant privileged reason as the highest ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...