The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

In New York City, summer has a theme song: the loud, distorted and high-pitched jingle of Mister Softee ice cream trucks. But as the weather warms up, a pair of Brooklyn artists is asking whether the ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

The bell of an ice cream truck used to signify when an ice cream truck was coming near you. Now, there’s an app for that. The Mister Softee app allows people to track their favorite ice cream truck by ...

The Chinese Mr. Softee on YouTube. We have no idea what they’re saying, but the jingle is unmistakable. Ah, sweet, sweet globalization! New Yorkers have been so busy carping about the Mister Softee ...

Tired of ads? Subscribers enjoy a distraction-free reading experience. WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it ...