Boston Beer Company has a new flavor of Hard MTN DEW out on the market, along with a new campaign, as the Cherry flavor looks to help the redheads of the world. As part of the launch, the team has ...

Apparently, the bold drink isn’t just about flavor. The Hard Mtn Dew lineup is growing, and it’s all in an effort to save the last of the natural redheads. On March 27, the soda-turned-adult beverage ...

Mtn Dew has been tickling innards and sparking sugar rushes since the 1940s. It was initially invented in the Tennessee foothills by Barney and Ally Hartman -- though not for the reasons you may think ...

BOSTON, March 27, 2025 (GLOBE NEWSWIRE) -- This is not a drill. Fan-favorite HARD MTN DEW Code Red is joining the HARD MTN DEW lineup in all its cherry-citrusy deliciousness. To commemorate this ...