By Steve Knopper Music branding” does not involve stamping horses with band logos (at least not yet ... a tie-in with a brand’s philanthropic endeavor,” says Marcie Allen, president ...

So what is sonic identity exactly? It's the embodiment of your brand essence in sound. It's the range of auditory cues—sonic logo, music, voiceovers, or sound effects—used consistently across all of ...

His debut album, GOLDEN, made waves across the global music charts, earning him many accolades. As reports of the K-pop idol trademarking his brand logo go viral, ARMYs look forward to more ...