Kentucky basketball stars shine in TurboTax NIL deal during March Madness
Madness intensifies, Kentucky basketball players Koby Brea and Clara Strack are stepping up both on the court and off, ...
College Basketball Stars, Miralax Pair up for Unique NIL March Madness Partnership
When it comes to March Madness, the idea of a pairing between college basketball stars and a laxative product is, well, ...
Who is the NCAA calling out? ‘Only a loser will harass college athletes’
If you’ve watched the NCAA Division 1 college basketball tournaments, you’ve probably seen commercials by the NCAA calling ...
"Nova Knicks" Reunite in March Madness Commercial
AT&T is giving New York Knicks and Villanova Wildcats fans One Shining Moment this tournament season. The latest advertising offering from the telecommunication ...
Marketing Dive26d
Modelo’s college basketball ad spend jumps 48% as championship fever hits
New ads, extensive placement during college basketball games and a partnership with betting platform DraftKings serve as a robust structure for the campaign’s 2025 iteration. The campaign will include ...
Oregon men’s basketball guard Jackson Shelstad among college athletes featured in television commercials during March Madness
The Ducks point guard is partnering to promote Chips Ahoy! and is featured with USC star Juju Watkins in a TV commercial ...
Opinion
Mitch Albom: March Madness games have become timeouts interrupted by basketball
Every time a team gets going down the stretch, the game stops. Whenever the climax begins to rev up, a whistle blows.