Nielsen said it plans to make its combination of panel data plus big-data measurement systems available to use as its preferred currency effective in September, when upfront deals cut this spring take ...

A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

M3GAN 2.0” might not have been a box office success, but it was the first horror movie many viewers turned to as the ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after recently ...

Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is ...

That’s what Nielsen, which just postponed its privatization court hearing and shareholder vote to allow its leading institutional investor to work with the consortium leading the transaction ahead of ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

NEW YORK, Feb. 1, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 ...

It was two games in one, but even with the excessive running time Fox's coverage of Game 3 of the World Series still held on ...

Nielsen is trying to maintain its status as TV measurement’s currency. Over the summer, Nielsen launched its Four-Screen Ad Deduplication tool to help buyers reduce repeat impressions on YouTube ...

(By Marc Greenspan) This is another screed about sampling. No, I’m not going to go on about how Nielsen needs to add more panelists in PPM markets. While that would go a long way towards leveling out ...