Ocean Spray is the latest CPG brand to ride a refresh wave that first crested during the pandemic period as marketers of legacy brands looked to reconnect with comfort-seeking consumers.

Ocean Spray’s New Limited-Edition Holiday Drink Is Its Biggest Innovation Yet The new flavor, which can be enjoyed either hot or cold, will be available nationwide starting this week.

There’s nothing more refreshing on a hot summer day than the bright, juicy taste of fruit, and lucky for us, Ocean Spray knows a thing or two about distilling it into a drinkable concoction perfectly ...

Case in point: Starting this month, Ocean Spray will debut a new juice called Holiday Blends Mulled Blackberry Pear, and it’s the first beverage of its kind the brand has ever released.

For the next wave of its brand refresh, Ocean Spray is introducing a new tagline, and a new character. The brand is launching a “Just Add Cran” masterbrand campaign introducing the titular ...

Drink brand Ocean Spray has unveiled a new brand identity, its first major brand overhaul in over two decades.

Ocean Spray unveils ‘Just Add Cran’ campaign to fuel future creative The effort introduces a new brand character, Johnny, the “straight-shooter cousin” of the iconic farmer duo featured in the ...

Absolut and Ocean Spray are coming together to make the vodka cranberry cocktail even easier to enjoy with a new canned beverage.

Ocean Spray reveals first major brand overhaul in 20-plus years The 95-year-old cranberry co-op looks to highlight a “wildly uncommon” approach to culture and creativity.