The allure of ‘old money’ style is timeless, drawing inspiration from European royalty and the sophisticated East Coast elite ...

If you buy something through my links, I may earn a commission. I love following trends, but don’t always love investing ...

People in China are embracing quiet luxury. Some Chinese influencers have spent the summer curating tutorials on the old money aesthetic. Online retail platforms are also offering stealth wealth looks ...

There’s an old saying: money talks, but wealth whispers. Essentially, it insinuates that folks with “new money” (i.e., the nouveau riche) are flashy and ostentatious with their wealth, sporting ...

Channel the preppy style inspired by Jackie O, 'Gossip Girl' and more. There's another aesthetic that's trending on TikTok. While "coconut girl aesthetic" was very summer-centric, the trending style ...

In 2025, the allure of the "old money" aesthetic has captivated fashion enthusiasts worldwide, including Indian women seeking timeless elegance. Rooted in understated luxury, this style emphasises ...

Prep is back—kind of. This time around, however, it’s called the “old-money aesthetic,” and it describes a complicated and divisive trend that’s been proliferating on social media. On TikTok and ...

On any given midsummer Saturday night, New York’s Upper East Side is a social wasteland. The neighborhood’s wealthy habitués flee the city for breezier country homes, leaving their tony stomping ...

It really is the millennium all over again — at least in the fashion world. Tinted sunglasses, claw clips, and spaghetti straps have taken over TikTok as Gen Z evokes nostalgia for Y2k trends. But ...